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Financial investment company, Geojit BNP Paribas, has recently rolled out its latest communication. Created by Euro RSCG India, the campaign aims to make investors aware of the company's new online trading platform. The last campaign that Geojit BNP Paribas had rolled out, based itself on the core proposition of transparency.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.