Grey Mumbai has roped in Karan Rawat (pictured) as ECD, to partner their Mumbai ECD, Rohit Malkani. Rawat will be based out of Grey's Mumbai office. Prior to this, Rawat was with Bates India for 6 years, where he was independent creative director. He started his career with McCann-Erickson as a visualiser and went on to spend four years with JWT as senior art director.
Commenting on Rawat's appointment, Grey’s NCD, Amit Akali said, “The great thing about Karan is that not only has he consistently won awards but that he has contributed significantly to building brands like Killer. He is somebody who is respected by clients, his peers and his juniors.”
Malvika Mehra, NCD, Grey added, “We're pleased to welcome Karan on board as ECD art and joint creative head of Grey Mumbai. Together he and Rohit will make a formidable team. And we look forward to working closely with them to create some great work for Grey Mumbai.”
Rohit Malkhani, Mumbai ECD said, "Karan comes in at a critical juncture in Grey's new creative journey and thrust. From the first time I met him I was sure he was the man for the role. He is immensely talented and a wonderful partner to have on board."
Rawat had won the Gold at the Abby for the best campaign in 2001 and also won a Godl and Silver Abby for the best art direction in 2007. His work on Killer had won an award in 2002, other campaigns to win awards include those for NECC, Times of India, Smirnoff and Ravissant.
On his appointment, Rawat said, “While studying at Sir JJ School School of Applied Arts some fifteen years ago, Trikaya Grey (now Grey) was the dream agency to work at. It was one of the few agencies who produced memorable, award-winning advertising combining great copy and brilliant art direction. Back then it had all the big creative minds like Alok Nanda, Kanad Banerjee, Preeti Vyas, Ganga and Nalesh and Vikas Gaitonde to name a few. I wanted to work there.” He added, “Today Grey is an agency on the move and is enjoying positive momentum with significant new business wins and high profile hires. I am excited to be joining Grey from 1st June and to be working with Malvika Mehra, Amit Akali and my copy partner, Rohit Malkani to make Grey a much sought after agency and a "dream place" for creative talent. It’s a great opportunity for me and I am really glad to be part of Grey and to head Art for the Mumbai office."
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