Groupon acquires SoSasta.com

International collective buying portal Groupon has acquired SoSasta.com, one of the online shopping brands in India. SoSasta, now to be re-branded as Groupon India, will customise the Groupon services as per the needs of Indian consumers.

Speaking on the development, Ananya Bubna, co-founder and chief executive officer of SoSasta.com, said, “I believe it's going to be a phenomenal partnership which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.”

SoSasta, now to be re-branded as Groupon India, will customize the Groupon services as per the Indian consumers need. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally. Energetic, passionate, and innovative resources are required who will inspire more talented candidates to join the brand.