Chennai-based communications firm, Gutfeel, has been assigned the mandate of VGN Developers, a company in the Chennai real estate and infrastructure space.
Speaking on the win, Amarnath, the business head of Gutfeel, said, "We couldn't have asked for a better start for the New Year. VGN Developers is a wonderful client to work with and the win comes after a pitch that involved two large national agencies. Our strategy was focussed and the creative sealed the win."
Commenting on the win, Haree Prasad, head - marketing, VGN Developers, said, "The team that is currently at Gufeel were the ones who launched VGN Minerva while they were at TBWA. Minerva was a huge success and we hope that Gutfeel will recreate that magic again. The media budgets are likely to be around Rs. 12 crore for the year."
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