Campaign India Team
Dec 23, 2008

Hundred haircuts to promote Aamir Khan's new film

As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie.  BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

1 hour ago

WPP CEO Cindy Rose appoints Conrad Persons as chief ...

He was promoted to CEO of Grey London in April.

1 hour ago

Make hay when the sun doesn’t shine

As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.

2 hours ago

Publieze Media partners with Ewebsoft to boost ...

The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.