Incredible India leverages Singapore Grand Prix

Incredible India launched a new campaign to coincide with Singapore's recently concluded night Grand Prix. The print and outdoor campaign have been designed by the Singapore subsidiary of theIdeaWorks, a Delhi based communication design firm. To leverage the strategic timing of the night Grand Prix, the campaign went live in early September, covering over 200 bus shelters, windows of Singapore Metro trains and Metro stations, facades of buses and post card carts at key retail locations all over the city.