Campaign India Team
May 21, 2018

Intex appoints MagicCircle Communications to handle creative

Publicis handled the business prior

Intex appoints MagicCircle Communications to handle creative
Intex Technologies has announced the appointment of MagicCircle Communications as its creative agency. 
 
MagicCircle Communications is an agency headed by former Publicis Capital CEO, Hemant Misra. Intex's creative duties was previously handled by Publicis.
 
The agency has also bagged MakeMyTrip and GoIbibo's business. These accounts were also handled by Publicis. 
 
Keshav Bansal, director, Intex Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and MagicCircle to greater heights.”   
 
Hemant Misra, managing director, MagicCircle, said, “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on INTEX in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”
 
MagicCircle was launched on 1 May by Hemant Misra partnered by Natwar Singh and Dheeraj Renganath.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Amagi launches AI-powered scheduler for content ...

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

8 hours ago

Havas Media wins Perfetti Van Melle ANZ pitch, ...

Both businesses were won as incumbents.

8 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

10 hours ago

From hashtags to headaches: Brands rethink ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.