Grey group India has announced the elevation of Ketan Desai, currently president for North and West India to group chief operating officer.
Desai has been with Grey for over 20 years and has worked across offices in Kolkata, Delhi, Mumbai, Dhaka and Colombo.
Nirvik Singh, global COO, chairman and CEO, Grey Group AMEA, said, "I strongly believe that data-driven digital solutions powered by creativity, in a unified structure -is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering.”
Desai said, “I am really excited and looking forward to creating an agency structure that’s future-ready. My focus will be to create an environment that drives and values ‘famously effective’ work for our clients.”
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