Leo Burnett India led the Indian metal haul at this year's Asia Pacific Advertising Festival (ADFEST), held at Phuket, Thailand from March 17-19, 2011. The agency won three Silvers and three Bronzes. The Silvers were for Welfare of Homeless Kids (Radio), Bajaj Majesty Iron (Design), Awareness for Bhopal Victims (Print Craft). Bronzes were in Radio for Bajaj Hand Blenders, and in Design and Print Craft for Gandhiji Font.
Creativeland Asia picked up three Silvers - 1 in Film Lotus and 1 in Film Craft for LMN, and another in Film Craft for Hippo.
McCann Worldgroup won 1 Silver (Film Lotus - Sanitol) and 2 Bronzes (Radio Lotus - Odomos and Servo). Bates 141 came home with 2 Bronzes (Cyber Lotus for Virgin Mobile, Print Craft for Staedtler), Ogilvy & Mather won 2 Bronzes (Film Lotus - Indian Railways, Design for Natraj Scales), and 2 Bronzes with Good Morning Films for ICC World Cup in Film Craft. Good Morning Films also picked up 1 Silver in Film Craft for Amnesty International. JWT won a Bronze in Film Lotus for Airtel.
There were no Indian winners in Press, Poster, New Director, 360 Lotus, and Lotus Roots this year.
View the complete list of Indian winners and finalists below:
FILM LOTUS
Single for Best of Confectionary & Snacks
Creativeland Asia - Hippo Baked Munchies "Fight Hunger, Fight Evil" - Finalist
Campaign for Best of Non-Alcoholic Beverages (including dairy products)
Creativeland Asia - Frooti Mango Drink - "Mango Surprise: Rolling/Park Bench/Sidewalk" - Finalist
Creativeland Asia - LMN Lemon Aqua "Lost Bushmen: Last Drop/Tummy/Tap/Cheetah/Water Hose" - Silver
Single for Best of Health and Personal Care
McCann Worldgroup Mumbai - Sanitol Hand Sanitizer "Cleaning Lady" - Silver
Single for Best of Travel, Tourism and Transport
Ogilvy & Mather Mumbai - Indian Railways "Train" - Bronze
Single for Best of Public and Private Services
JWT India Mumbai - Airtel "Endless Goodbye" - Bronze
Campaign for Best of Corporate
Bates 141 Mumbai - MTV India "Stay Raw MTV : Chest Pumping/Auto driver/ Tom/ Vegetarian/Helium/ Fist/ Tebla/ Money" - Finalist
RADIO LOTUS
Single for Best of Health and Personal Care
McCann Worldgroup Mumbai - Odomos "Clap" - Bronze
Single for Best of Cars
Bates 141 Mumbai - Fiat Punto "Long search" - Finalist
Single for Best of Other Vehicles and Accessories
McCann Worldgroup Mumbai - Servo "Betty" - Bronze
Single for Best of Home appliances & furnishings
Leo Burnett India Mumbai - Bajaj Hand Blender "Pleasure Of Mixing" - Bronze
Campaign for Best of Public and Private Services
Leo Burnett India Mumbai - Welfare of Homeless Kids "Moment of Weakness - Mother-Daughter" - Silver
Campaign for Best of Social Engagements
Bates 141 Mumbai - Fiat "Choice : Wife/ Boss/Child" - Finalist
Campaign for Best of Electronics
McCann Worldgroup Mumbai - Onida "Scratch 1/ 2/ 3" - Finalist
PROMO LOTUS
Ambient Promotion: Small scale
Leo Burnett India Mumbai - Tide "Fold a Stain" - Finalist
OUTDOOR LOTUS
Guerilla Marketing
Grey Worldwide India Mumbai - Akshara Women's Resource Centre "Begging Grooms" - Finalist
Point of Purchase
Ogilvy & Mather Mumbai - Fevikwik "World's Quickest Demo" - Finalist
DIRECT LOTUS
Direct Ambient
McCann Worldgroup Mumbai - Child Labour "Crying Carpet" - Finalist
McCann Worldgroup Mumbai - First Floor Bar & Restaurant "Drunken Direction Signs " - Finalist
DESIGN LOTUS
Packaging Design
Rediffusion Young & Rubicam Pvt. Ltd. Mumbai - Rasna "Inside the box thinking" - Finalist
Contract Advertising (India) Pvt. Ltd. Gurgaon - Setwet Styling Gel "Spikes" - Finalist
Leo Burnett India Mumbai - Bajaj Majesty Iron "Fold Aide Box" - Silver
Calendar
TBWAINDIA Gurgaon - Yatra.com "Immigration Stamps" - Finalist
Poster
Bates 141 Mumbai - Virgin Mobile "Missing Numbers" - Finalist
Creativeland Asia Mumbai - Medimix "Handmade Posters" - Finalist
TBWAINDIA Gurgaon - Yatra.com "Immigration Stamps" - Finalist
Ogilvy & Mather Mumbai - Nataraj Scales "Straight Lines-1, Straight Lines-2, Straight Lines-3" - Bronze
Stationery
McCann Worldgroup Mumbai - Illustratorcentral.in "Nameless Visiting Cards" - Finalist
Point of Sale
Contract Advertising (India) Pvt. Ltd. Gurgaon - Setwet Styling Gel "Spikes" - Finalist
Self-Promotion
Leo Burnett India Mumbai - "Gandhiji Font" - Bronze
CYBER LOTUS
Best Use of Viral
Bates 141 Mumbai - Virgin Mobile India Private Ltd "Indian Panga League" - Bronze
FILM CRAFT LOTUS
Single for Directing
Good Morning Films Mumbai - Amnesty International "Drowning" - Finalist
Good Morning Films Mumbai - The Economist "Football" - Finalist
Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Bronze
Creativeland Asia - Hippo Baked Munchies "Fight Hunger, Fight Evil" - Silver
Campaign for Directing
Creativeland Asia Mumbai - LMN "Lost Bushmen : Last Drop/ Tummy/ Cheetah" - Silver
Single for Cinematography
Good Morning Films Mumbai - Amnesty International "Drowning" - Finalist
Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Bronze
Single for Production Design (Set or Costume Design, Model Making)
Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Finalist
Single for Best use of Music Track
Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Finalist
Good Morning Films Mumbai - Amnesty International "Drowning" - Silver
INNOVA LOTUS
Creativeland Asia Mumbai - PLAN-T - Tracking Inventory Through Twitter Hippo Baked Munchies - Finalist
PRINT CRAFT LOTUS
Single for Illustration
Leo Burnett India Mumbai - Tide Detergents "Tobacco Vendor" - Finalist
Leo Burnett India Mumbai - Awareness For Bhopal victims "Dear Prime Minister" - Silver
Campaign for Illustration
Bates 141 Mumbai - Staedtler Pens "Never Stop : Bell Calling/Conquering Mt. Everest/Man on the moon - Bronze
Single for Typography
Leo Burnett India Mumbai - "Gandhiji Font" - Bronze
Single for Art Direction
Leo Burnett India Mumbai - Awareness For Bhopal victims "Dear Prime Minister" - Finalist
Campaign for Art Direction
Leo Burnett India Mumbai - Tide Detergents "Painter/Mechanic/Tobacco Vendor/Potter Woman" - Finalist