MakeMyTrip, Publicis India to part ways

Publicis India has issued a statement to announce its 'mutual parting' of ways with MakeMyTrip. This also includes the Goibibo business which was bagged post the company's merger with MakeMyTrip. 

 

The agency's last bits of work for the brand will soon be released. 

 

Saujanya Shrivastava, group chief marketing officer, MakeMyTrip, said, “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”

 

Srija Chatterjee, managing director, Publicis India said, “This brand-agency partnership was iconic in more ways than one. We harnessed and built the brand for more than three years, and jointly established MakeMyTrip and Goibibo as one of the leading brands in India with a differentiated and strong equity with consumers. The final outcome notwithstanding, for factors beyond our control, it was necessary that the partnership be reviewed from a different lens. We are happy with the way the relationship has turned out for us and we wish the team all the success for the future.”

 

Prior to Publicis, FCB Ulka handled the business for MakeMyTrip.