Mark Flory has joined Grey Advertising's Bengaluru office as art head and senior creative director. Prior to this Flory was creative director at Dentsu Communications.
In a career spanning 13 years he has also worked with Orchard, JWT and Happy Creative Services.
On the appointment, Malvika Mehra, national creative director, Grey Advertising, said, “Mark has an innate sense of design and I absolutely loved some of the work he has done for brands like Diesel and Lee in his earlier agencies. With him coming on board, the last jigsaw of the Bangalore Creative structure is in place and the picture is looking very very good. Am sure he will be a great asset to our Bangalore team and a very strong support to Ram who he will be reporting to.”
Flory said, “Teaming up with Ram was key to my decision to move. We both share the same passion for work. Also given that an art person (Malvika) is heading creative at the national level, it was a no-brainer for me. I really like the work she’s done and still continues to do. I’ve always looked to learn from people who enjoy their craft no matter how long they’ve been at it. I look forward to creating some truly stunning pieces that are winners for both the client and the agency.”
In another development, the agency has also announced that it will handle the advertising duties for windows and doors company, Fenesta. This account will be handled out of Delhi. The account was won without a pitch process.
Samir Datar, vice president and branch head – Grey Delhi, said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand.”
Alex Murphy, president and business head, Fenesta Building Systems, said, "After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business".
Abhishek Chaturvedi, AVP and planning director, Grey Delhi said, “The idea is to bring the category conversation to forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category.”
