WATCH the ad film created by 4Creative here
To lighten you up and prepare you for your working week ahead, here's this commercial created by 4Creative for Channel 4's telecast of Sainsbury's Anniversary Games. The Games took place over the weekend (26 to 28 July).
Following the channel's 'Meet the super humans' spot created for the 2012 Paralympic Games, Channel 4 has extended the campaign to promote these Games. This film has been called the 'Return of the superhumans'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
