WATCH the ad film created by 4Creative here
To lighten you up and prepare you for your working week ahead, here's this commercial created by 4Creative for Channel 4's telecast of Sainsbury's Anniversary Games. The Games took place over the weekend (26 to 28 July).
Following the channel's 'Meet the super humans' spot created for the 2012 Paralympic Games, Channel 4 has extended the campaign to promote these Games. This film has been called the 'Return of the superhumans'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Campaign reports from centenary bash for French agency group.
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
.png&h=268&w=401&q=100&v=20250320&c=1)
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
