O&M, Leo Burnett, DDB Mudra win at London International Awards
Three Indian agencies - O&M, Leo Burnett, DDB Mudra - have won at the recently announced London International Awards. O&M's three print ads - Caveman, Diver, Tourist - for a campaign for Sour Marbels Candies won a silver each in the Confections/Snacks category.
Three Indian agencies - O&M, Leo Burnett, DDB Mudra - have won at the recently announced London International Awards. O&M's three print ads - Caveman, Diver, Tourist - for a campaign for Sour Marbels Candies won a silver each in the Confections/Snacks category.
The same poster campaigns won a bronze each as well.
DDB Mudra's 'Bush' spot for Islamic Research Foundation bagged the radio bronze in the Public Service/Social Welfare category.
Leo Burnett's TV campaign 'Bots' for Bajaj DTSi won a silver in the Editing category.
Corrigendum: O&M's print campaign (Caveman) for Sour Marbels Candies also won a silver in the Consumer Campaign category. The agency's poster (Caveman) for the same brand won a bronze in the Poster Campaign category. We apologise for missing out these wins in our report filed yesterday. The total tally of Indian agencies stands at five bronzes and five silvers.
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.