One Asia Creative Awards 2022: Ogilvy and Famous Innovations among winners
Ogilvy bagged three Bronze metals, whereas Famous Innovations won one Bronze
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LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.