Ample Missiion's series of 12 films featuring 16 celebrities for Breast Cancer Awareness is our Pick of the Week. The campaign was conceptualised by Aur Dikhao.
Star India's #NayiSoch campaign featuring MS Dhoni, Virat Kohli and Ajinkya Rahane donning their mothers' names on the back of their jerseys was a close contender. That should go down as a wonderful case of cross promotion in a network, and one where the flagship – Star Plus – benefits.
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