Supporting the Paralympics is great and the anthem stands out too
IndusInd Bank has caught our imagination with its #JeetKaHalla anthem for the Indian stars at the Paralympics.
And it's not a one-off. The bank has been actively suppporting the Paralympians.
This anthem conceptualised by RK Swamy BBDO will extend to TV among other mediums in the weeks coming.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
