Campaign India Team
May 12, 2017

Pick of the Week: Mother's Day commercials

Watch some of our picks

Pick of the Week: Mother's Day commercials
Brands have been busy ahead of Mother's Day 2017 which falls on 14 May. 
 
Several films have been released for the occasion.  Here are some pieces of work that have stood out from the clutter.
 
Tata Sampann
Agency: Leo Burnett
 
The film celebrates 'imperfect' meals and urges mothers to #ChangeTheRecipe. 
 
Sunfeast
Agency: OgilvyOne Worldwide (Bengaluru)
 
The brand created a 'flash song' that featured a rendition of the song, ‘Maa’ from Taare Zameen Par. Participants brought their mothers to a theatre on the pretext of watching a movie. Instead they saw their children publicly sing to them along with musical trio Shankar-Ehsaan-Loy.
 
Nivea
Agency: DigitasLbi
 
Nivea's film celebrated 'mother-like' figures as it showed a conversation between a caretaker at an orphanage and a young girl just before the latter was to be adopted.
 
Hyundai
Agency: Innocean Worldwide
 
Hyundai released a film featuring teenagers venting against their mothers for not allowing them to drive or ride even though their friends are allowed to drive. The brand chose to 'salute' such 'old-fashion' moms. 
 
 

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

5 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

6 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

7 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.