Executive chairman and creative director South Asia, Ogilvy & Mather India, Piyush Pandey, was felicitated with the Clio Lifetime Achievement Award at the award ceremony in New York on 15 May. Pandey received the award from Ogilvy & Mather chairman Shelly Lazarus.
She said, “Over his 30 year career, Piyush has won over 600 awards and is known in his native India as the ‘godfather’ of modern advertising. My favorite thing about Piyush is that he doesn’t think of advertising as a job. As he says, ‘When you’re having so much fun, how can you call it work?’ Congratulations to my long-time friend and collaborator on such a well-deserved achievement.”
Pandey was the first person from the South Asian to receive the honour. The Clio Lifetime Achievement Award, established in 2001, recognises outstanding creative contributions of an individual who leads the advertising community forward. Past recipients of the Award include Tony Kaye, iconic director/cinematographer (2001); David Abbott, co-founder, Abbott Mead Vickers BBDO (2002); Neil French,former worldwide creative director, Ogilvy & Mather and WPP (2003); Lee Clow,global director media arts, TBWA Worldwide, (2004);Sir John Hegarty, co-founder, BBH (2005); Bob Greenberg, co-founder and chairman, R/GA (2006); Bob Isherwood, worldwide creative director, Saatchi & Saatchi (2007); Marcello Serpa, partner and general creative director, AlmapBBDO (2008); Dan Wieden, co-founder, Wieden + Kennedy (2009); Jeff Goodby and Rich Silverstein, co-chairman/creative directors, Goodby, Silverstein & Partners (2010); Joe Pytka, director (2011).