Rediffusion ropes in Sita Narayanswamy to head Mumbai office

Rediffusion Y&R has roped in Sita Narayanswamy to head its Mumbai office. This move follows Uttio Majumadar's exit from the agency to pursue a career in marketing.

 

Dhunji S Wadia, president, Rediffusion Y&R, said, “I’ve known Sita for a long time having worked with her at J Walter Thompson.  Sita’s enormous talent and instincts make her a valued partner to clients and an inspiration to all who work with her.  It’s great to have her return to advertising with the experience she has gained from marketing as well as setting up new global enterprises. She will be a great resource for all of us.” 

 

He added, "Uttio Majumdar moves to a career in marketing after playing an important role in making our company robust and solid.  I thank him for all his help and support.  I wish him the very best and am sure we’ll continue our relationship."

 

Narayanswamy started her career at J Walter Thompson where she went on to become vice president and area director for Asia Pacific. Post that, she joined Zee Entertainment Enterprises as SVP, head of network marketing. She then joined UTV Group as marketing head, Bindaas Channels. She was then the CMO for Kidzania Imagination and Entertainment where she prepared the groundwork for the launch.

 

Narayanswamy, said, “I am excited about joining Rediffusion DY&R which has a huge legacy of producing strategically sound yet outstanding creative work for its clients.  The agency team is extremely talented and passionate about building great brands. It will be an honour to work with them.”