Pablo Del Campo, founder of Del Campo Saatchi & Saatchi in Buenos Aires (2000), has been named worldwide creative director of Saatchi & Saatchi. Del Campo has also been regional creative director of Saatchi & Saatchi Latin America for seven years, and is part of the Saatchi & Saatchi Worldwide Creative Board. In 2012 Del Campo Saatchi & Saatchi opened in Madrid as part of a Spanish-speaking network within Saatchi & Saatchi.
Saatchi & Saatchi CEO Worldwide Kevin Roberts said, “Pablo’s appointment comes at a time when clients are walking the tightrope between big data and big emotion. Our role as a creative organization is to turn the swimming pool of data insights into creative revelations that engage customers with ideas, with emotion. Pablo is an ideas leader through and through.”
Del Campo said, “Ideas about communicating are the centre of my universe. My new role is to accelerate the flow and adoption of ideas from our strategists and creatives to customers wherever they are, on whatever device, in every time zone.
“My priorities are to set new goals for our creative community, to mentor world-changing ideas, and to foster culture.
“The biggest shift we have made has been from ‘what does my ad look like?’ to ‘what does love feel like?’ Today this plays out in every form imaginable, from a museum installation involving identical twins, a travelling roadshow collecting cheers for the national football team, to live events such as broadcasting the first moments of motherhood."
“Film remains a beautiful medium for bringing Lovemark stories to life, and its power has been exponentially illuminated by social media sharing and audience involvement,” he added.
While his new role will involve travel throughout the Saatchi & Saatchi worldwide network, Del Campo will continue to be based in Argentina, and will remain closely involved in the agencies in in Buenos Aires and Madrid which will continue to carry his name.
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