Surjo Dutt to join Dentsu Creative

Dentsu Creative has announced the appointment of Surjo Dutt as chief creative officer for West and South India.

 

The appointment will be effective 1 September 2023. The move follows Aalap Desai's decision to exit Dentsu.

 

Dutt was chief creative officer at FCB India.

 

He will report to Amit Wadhwa, CEO, Dentsu Creative India.

 

Wadhwa said, "I am delighted to welcome Surjo as our creative partner on this exciting journey at Dentsu Creative India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands - a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of 'Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”

 

Dutt said, "Dentsu has established itself as a creative powerhouse in India, delivering impactful campaigns that have made a huge impact across various categories. The conglomerate’s work has garnered recognition not only within the industry but also at prestigious national and international award platforms. I am genuinely thrilled and deeply grateful for this incredible opportunity. I extend my gratitude to Amit and the dentsu team for acknowledging the value of my work and approach. I am looking forward to playing my part in this exciting new phase of Dentsu Creative’s journey in India. The fact that I have previously worked with Amit and thoroughly enjoyed every moment of it is the icing on the cake for me."

 

In a career spanning 24 years, he has also worked with Sapient Nitro and JWT.