The winners of the Tangrams Strategy and Effectiveness Awards for 2021 have been revealed. From the shortlists published last week during Spikes Asia X Campaign, the jury has awarded a single platinum award, 11 Golds, 14 Silvers, and 18 Bronzes.
DDB Mudra represents India on the winners list.
Award | Type | Title | Entrant | Brand/Client | Product/Service | Market | Entry No |
Platinum | Effectiveness | How a Campaign for One convinced Australia to give ALDI another go | BMF | ALDI Australia | Supermarket | Australia | EFFA04-0342 |
Gold | Digital Strategy | Unbeaten Paths: Small Business Drive | TBWA\Worldwide | Inchcape Group Hong Kong | Lexus UX | Hong Kong | DSSB09-0185 |
A Star Wars Experience for All | Wunderman Thompson | Globe Telecom | Telecommunications Services | Philippines | DSSB05-0193 | ||
Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | DSSA03-0370 | ||
Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | DSSB03-0369 | ||
Effectiveness | “Who Made Beer The Boss Of Summer?” | The Monkeys | Beam Suntory | Canadian Club | Australia | EFFA01-0018 | |
“Who Made Beer The Boss Of Summer?” | The Monkeys | Beam Suntory | Canadian Club | Australia | EFFB04-0019 | ||
‘Every Home Is Worth Protecting’ | The Monkeys | NRMA Insurance | Home Insurance | Australia | EFFB07-0022 | ||
Your Plastic Diet: How WWF began to turn the tide on plastic. | Grey Advertising | WWF | Global Plastic Pollution Campaign | Malaysia | EFFA07-0075 | ||
Media Strategy | Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | MSSA03-0364 | |
Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | MSSB04-0366 | ||
Pizza Hut Female Gamers' New Hero | Mindshare | Yum! China | Pizza Hut | China | MSSB08-0390 | ||
Silver | Data & Analytics | Winning Retail Search with Price (Extensions) | MediaCom | adidas | Retail Apparel | Singapore | DAAB02-0329 |
Unbeaten Paths: Small Business Drive | TBWA\Worldwide | Inchcape Group Hong Kong | Lexus UX | Hong Kong | DAAB04-0046 | ||
Your Plastic Diet: How WWF began to turn the tide on plastic. | Grey Advertising | WWF | Global Plastic Pollution Campaign | Malaysia | DAAC05-0128 | ||
Digital Strategy | Global Pride Crossing | We Are Social | InterPride, European Pride Organisers Association (EPOA) | Global Pride 2020 | Singapore | DSSA07-0081 | |
Global Pride Crossing | We Are Social | InterPride, European Pride Organisers Association (EPOA) | Global Pride 2020 | Singapore | DSSB04-0088 | ||
It's Just A Period | DDB Mudra | Johnson & Johnson | Sanitary Napkins | India | DSSB05-0462 | ||
Pizza Hut Female Gamers' New Hero | Mindshare | Yum! China | Pizza Hut | China | DSSA04-0394 | ||
Pizza Hut Female Gamers' New Hero | Mindshare | Yum! China | Pizza Hut | China | DSSB04-0395 | ||
eCommerce | Winning Retail Search with Price (Extensions) | MediaCom | adidas | Retail Apparel | Singapore | ECSA03-0331 | |
Effectiveness | ‘Every Home Is Worth Protecting’ | The Monkeys | NRMA Insurance | Home Insurance | Australia | EFFA06-0187 | |
#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so subtle way. | Leo Burnett | Samsung | Samsung Galaxy A Smartphone | Australia | EFFA03-0278 | ||
You don’t need Australia’s best network campaign…until you do | The Monkeys | Telstra | Mobile Phone Network | Australia | EFFA06-0024 | ||
Your Plastic Diet: How WWF began to turn the tide on plastic. | Grey Advertising | WWF | Global Plastic Pollution Campaign | Malaysia | EFFB05-0126 | ||
Media Strategy | L'Oréal Paris’ Infallible Hotpot Challenge | Mindshare | L'Oréal Paris | Infallible Cushion | China | MSSB02-0358 | |
Bronze | Data & Analytics | Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | DAAB01-0379 |
Digital Strategy | Berocca - Get Supercharged at 2PM | Carnival Enetertainment JSC | Bayer Vietnam | Berocca | Vietnam | DSSA02-0277 | |
It's Just A Period | DDB Mudra | Johnson & Johnson | Sanitary Napkins | India | DSSB06-0465 | ||
KitKat4Takjil | Ogilvy | Nestlé Indonesia | KitKat | Indonesia | DSSB06-0093 | ||
Manulife "Increase Your Odds of Survival" | dentsu mcgarrybowen | Manulife International | Insurance - Critical Illness product | Hong Kong | DSSB10-0162 | ||
Sakimeshi Supported by Suntory | Dentsu Isobar | Suntory Holdings | Sakimeshi Supported by Suntory | Japan | DSSA06-0062 | ||
eCommerce | Nike Live: Just Don't Quit | Mindshare | Nike | Nike Live | China | ECSA03-0399 | |
Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | ECSA03-0373 | ||
TOUCH-AND-GO COFFEE | Dentsu Isobar | Suntory | BOSS Coffee | Japan | ECSB01-0060 | ||
Effectiveness | Win The Fight | &friends | Himalaya Herbals | Neem Face Mask | Indonesia | EFFA01-0202 | |
Nike Next% Speed is Your Currency | Mindshare | Nike | Nike Next% | China | EFFA03-0360 | ||
‘Every Home Is Worth Protecting’ | The Monkeys | NRMA Insurance | Home Insurance | Australia | EFFB04-0021 | ||
You don’t need Australia’s best network campaign…until you do | The Monkeys | Telstra | Mobile Phone Network | Australia | EFFB07-0023 | ||
Zespri Brand Relaunch Campaign | Dentsu Inc. | Zespri International Japan | Zespri Kiwifruit | Japan | EFFA01-0147 | ||
Media Strategy | BEAR BRAND #BISABANGET | Ogilvy | Nestlé Indonesia | BEAR BRAND | Indonesia | MSSB03-0097 | |
Unbeaten Paths: Small Business Drive | TBWA\Worldwide | Inchcape Group Hong Kong | Lexus UX | Hong Kong | MSSB06-0042 | ||
Pizza Hut Female Gamers' New Hero | Mindshare | Yum! China | Pizza Hut | China | MSSB02-0389 |