Campaign India Team
Apr 16, 2008

Toshiba ropes in Vidya Balan as brand ambassador

Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor.

Toshiba ropes in Vidya Balan as brand ambassador
Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor. Yuzo Kato, managing director, Toshiba India, said, “We will try to leverage our association with Vidya Balan as much as we can. Most of the communication for Toshiba will feature the actress.” He did not specify the marketing budget earmarked for the year. “Our marketing activities are still in the planning stages,” he said. Animesh Misra, vice president, Dentsu Marcom, said, “The client wanted to portray the international and upscale imagery of the products through the communication.” The positioning of the campaign is “Think innovation. Think Toshiba”.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

ASCI flags 98% ads as misleading in 2024 review

A major chunk of these ads are from real estate and online betting sectors.

5 hours ago

Streambox unveils subscription TV; aims to acquire ...

Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?

5 hours ago

Vi’s ‘Be someone’s we’ bridges hearts, one tower at ...

The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.

6 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.