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Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Moves and wins roundup: Week of 16 Dec
Our weekly roundup of the latest appointments and account wins from Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, Indian Beverage Association, Cleartrip and many more.
'The industry doesn’t need another behemoth’: Mark ...
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.