Virgin Mobile highlights flexibility of plans in latest campaign

Virgin Mobile has launched a new campaign to promote its lifetime validity plan that allows users to buy SUK (starter user kit) for Rs 49.

The new plan entails local calls between Virgin Mobile to Virgin Mobile for only 15 paise/minute; local calls to other networks for 30 paise/minute and STD calls across all networks at a flat rate of 50 paise/minute. With this offer Virgin Mobile users will also be able to send local SMS for only 50 paise per SMS and national SMS for only Re.1/- per SMS.

Titled ‘Changing room’ and ‘Elevator’, the TVCs talk about how, when you get stuck in an awkward situation, you need to give lengthy explanations to get yourself out of it. And at times like this, you must have the talk time that doesn't burn a hole in your pocket, whether the conversation lasts seconds or minutes.

WATCH the TVC here

“In the never-ending world of price wars, Virgin Mobile’s offering is most differentiated and the campaign aims to communicate just that. The communication highlights the flexibility of Virgin’s talk plan and pushes the creative idea that long conversations should not be cut short just due to one’s talk plan,” said Sandeep Pathak, CEO, Bates 141. “Further, while most other telecom operators have headlined ‘dropping of rates’ in their campaigns, we have moved beyond transactional and denominational nature of telecom advertising and have shown how Virgin’s plan is relevant to a common man through real-life, albeit tongue-in-cheek, examples.”

The film has been directed by Anand Iyer and produced by Ramesh Deo Productions.