Campaign India Team
Jun 27, 2017

Whyness Worldwide bags one more Godrej biz

The mandate to handle locking solutions and systems comes soon after the agency won the creative mandate of an ‘upcoming furniture brand’

Whyness Worldwide bags one more Godrej biz
Whyness Worldwide has bagged the creative mandate for Godrej Locking Solutions and Systems. This appointment follows the agency winning the creative solutions for an upcoming premium furniture brand under the group.  
 
The agency will handle creative for traditional and digital communication, as well as design and data.
 
Shyam Motwani, EVP and business head, Godrej Locking Solutions and Systems, said, “This is a strategic partnership to burnish the brand and re-connect and engage with all key stakeholders. We look forward to a very exciting future for our iconic brand in the coming years.”
 
Ravi Deshpande, founder and CCO, Whyness Worldwide, said, “You can find a Godrej lock on almost every Indian home door, and it has been so since my childhood days. It is with great pride therefore that we at Whyness accept stewardship duties for this most famous of brands. Charting the future course of this iconic brand across platforms and media is a challenge gladly accepted.”
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

21 hours ago

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

22 hours ago

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

1 day ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.