Xavi Bech de Careda has joined DDB Mudra Delhi as vice president, planning. He joins the agency after a 15 year stint as a brand and communication strategist in Barcelona, where he worked with agencies like BBDO Tiempo, Rapp Collins and DDB Mudra.
Commenting on his move to DDB Mudra, Delhi, De Careda said, “From the very first moment I stepped into DDB Mudra's offices in Delhi and Mumbai, I knew that was the place I wanted to be. After spending some months travelling in India the thought of a professional challenge here seduced me, and following DDB Mudra Group's call, things have moved at a fast pace. As it is with brands and business here; I am convinced that a very fruitful relationship awaits me in India.”
Commenting on the appointment, Madhukar Kamath, group chief executive officer and managing director, DDB Mudra Group, said, “Delhi is the growth market for the DDB Mudra Group. We have a large presence already. Our offerings in advertising, media, digital, CRM, experiential, shopper marketing, retail and strategic branding enable us to work with a varied client portfolio. Xavi, with his rich and diverse experience will add to the unique base of talent that we have in the DDB Mudra Group in Delhi today.”
De Careda will be reporting to Vandana Das, president, DDB Mudra Group, Delhi and Aditya Kanthy, senior vice president, planning, DDB Mudra, Delhi and Mumbai.
Commenting on Da Careda's move, Das said, “We are very thrilled about Xavi joining us. We are looking forward to huge amounts of learning that he would bring to the table and his contribution towards nurturing and building brands for DDB Mudra in Delhi.”
Kanthy, added, “We’re thrilled that Xavi will work with us. He’s an experienced DDB hand, knows the culture well and has an intuitive understanding of how we work. Xavi’s widely traveled and has a deep appreciation of the arts. He’ll add a unique flavour to the conversations we have at the agency and with our clients. He’s the quintessential DDB man – talented and nice! The right guy to lead our team of bright young planners in Delhi.”
