Akshaara Lalwani

Micro-influencers: The new powerhouses of marketing
Advertising
Jul 09, 2024
Akshaara Lalwani

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Opinion: How PR professionals strategise for ‘unprecedented times’
PR
May 04, 2020
Akshaara Lalwani

Opinion: How PR professionals strategise for ...

Thought leaders need to establish an emotional connect with consumers with the help of PR, states the author

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