Akshaara Lalwani
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Advertising
Jul 09, 2024
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
PR
May 04, 2020
Opinion: How PR professionals strategise for ...
Thought leaders need to establish an emotional connect with consumers with the help of PR, states the author
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