PR
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Better Nut reinvents pistachios as urban consumer’s grab-and-go snack
The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.
Caveman Khan and Coca-Cola’s Charged: A primal power play
Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.
Moves and wins roundup: Week of 03 Feb
Our weekly roundup of the latest appointments and account wins from Actimedia, and many more.
Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
Kissht turns dreams into reality with humour and heart
Relatable scenarios and hyperbolic twists highlight the digital lending platform’s role in empowering aspirations with quick, hassle-free personal loans.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Sliding into hearts: How Ludic’s humour balances comfort and style
In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort a standout story.
Moves and wins roundup: Week of 27 Jan
Our weekly roundup of the latest appointments and account wins from Roarrr Media, Glad U Came, Mahindra Finance, Story Digital, Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.
Campaign roundup: Week of 27 Jan
The latest ad films and campaigns from brands like Colors by Rupa, Catch Spices, BlueStone, India Gate Basmati Rice, Hyundai CRETA Electric, JSW One TMT, DECATHLON, Sunfeast Wowzers, Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.
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FleishmanHillard names Madhulika Ojha India managing director
She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Farming for change: How innovative marketing is reshaping India's agricultural landscape
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
Defeating gender bias norms through creative PR campaigns
India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes towards gender bias.
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Spotting scams: Motilal Oswal’s takes a stand with #YehConHai
With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
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India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
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