PR
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
13 industry leaders from India appointed to Cannes jury
Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.
Moves and wins roundup: Week of 21 April
Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
Rewriting the PR playbook: Navigating disruption in a hyperconnected world
This National PR Day, Campaign examines how PR pros are evolving from being media gatekeepers to strategic brand navigators in an age of misinformation and disruption.
Reputation management lessons from Gensol–BluSmart crisis
In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Truth or tact? Brands walk the trust tightrope
Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Moves and wins roundup: Week of 14 April
Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree Multimedia, Value 360 Communications, BankersKlub, Strategic Growth Advisors, Adfactors PR, McCann Worldgroup, Zee News, Bombay Design Centre, and many more.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Dentsu South Asia appoints new leaders
Global agency network to integrate creative, media, and client services under a unified Media++ strategy.
Franklin Templeton courts change—but will women and young investors commit?
With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?
Moves and wins roundup: Week of 07 April
Our weekly roundup of the latest appointments and account wins news from Westin Mumbai, Creativefuel, MissMalini, EVENTFAQS Media, SportzPower, Maxposure, Neutral Digital, SmartWinnr, Tilt Brand Solutions, Rugby Premier League, Jiostar, GMR Sports, Britannia Industries, SoCheers, Eurosport India, S8UL, RVCJ Digital Media, Salt Media, MWG India, Socxo, Vibhu Agarwal Group, Under 25, Frudia, SW Network, Jigsaw Brand Consultants, Weber Shandwick India, PHD India, The Mavericks India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.
Campaign roundup: Week of 07 April
The latest ad films and campaigns from brands like Paragon, Moto Edge, Coolberg, Statiq, Lay’s, Arvind Store, HDFC Mutual Fund, Medicaps University, VerSe Innovation, De Beers, LAMINAR Tiles, Habuild, Macha Tea, Lovely Professional University (LPU), Magnum, Narayana One Health, V-Guard Industries, Madhavbaug, Airtel Payments Bank, ILine, Mentos, Aashirvaad Masalas, GITAM, BigCity Promotions, Apollo Tyres, and more, in our weekly roundup.
Rekha Rao launches OON, a women-only A&M services collective
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
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At its core, ‘Careless People’ is a cautionary tale of disillusionment
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
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