PR
Franklin Templeton courts change—but will women and young investors commit?
With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?
Moves and wins roundup: Week of 07 April
Our weekly roundup of the latest appointments and account wins news from Weber Shandwick India, PHD India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.
Campaign roundup: Week of 07 April
The latest ad films and campaigns from brands like ILine, Mentos, Aashirvaad Masalas, GITAM, and more, in our weekly roundup.
Rekha Rao launches OON, a women-only A&M services collective
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
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At its core, ‘Careless People’ is a cautionary tale of disillusionment
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
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'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Bar takeovers: Clever buzz or a long-term brand play?
Pop-ups and guest shifts may pack restaurants for a night, but can they drive sustained brand loyalty and revenue? The answer lies in strategy.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
Moves and wins roundup: Week of 24 March
Our weekly roundup of the latest appointments and account wins news from WPP India, BIG Media, SEC Newgate, Ampverse Pulse, V Creations, Buzzlab, SRV Media, Madison Media, Vserve, Times Internet, PHD, Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, One Life Studios, Response India, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Challenging gender stereotypes through powerful PR storytelling
It's time to eliminate barriers and shift gender narratives through authentic PR campaigns, says Key Communications's founder and director.
CCI raids raise questions on advertising ethics in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
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