PR
Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness
The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.
Moves and wins roundup: Week of 03 March
Our weekly roundup of the latest appointments and account wins news from Communicate India, Mad Influence, NP Digital, Bandhan Life Insurance, AAO NXT, CereOne Media, Social Panga, PR Professionals, HOWL Digital, DotMe, 0101.Today, JioStar, My11Circle, FCB India, Tips Music, The Communication Council, VML, 1702 Digital, Big Bang Social, Poppy Seed Communication, Reflection Advertising DMCC, HiveMinds, SoCheers, Schbang, and many more.
JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.
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Stagwell revenue up 10% organically in last quarter of 2024
The holding company is predicting net revenue growth of 8% this year.
Ikea’s India play: Why online comes before the big store
The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.
Ochre Spirits stirs the pot with #PourOutTheToxic, and it’s about time
No capes, no heroics—the brand dares men to break the uneasy silence they all know and complicitly condone.
APAC revenue dips for Edelman as global revenue slips back to under $1 billion
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering
Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.
Moves and wins roundup: Week of 24 Feb
Our weekly roundup of the latest appointments and account wins news from MagicCircle Communications, Upload Digital, Adgebra, Crayons Advertising, 1 Play Group, Titan, Initium, Rose Audio Visuals, Hashtag Orange, Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.
The CMO’s MO: Rishi Mathur reckons that digital offers better ROI
Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.
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TotalEnergies revs up nostalgia with ‘Lamba Chalega’ 2.0
By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?
Campaign India PR Awards 2025: Winners announced
Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
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Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
PR Awards 2025: Shortlists, jury announced
Winners will be announced on 19 February at a grand celebration in Mumbai.
Vim and Bollywood power couple spark a dishwashing revolution
Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.
Moves and wins roundup: Week of 17 Feb
Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, Experience Commerce, Mangal Electrical Industries, Roarr Media, Anugrah Madison, Parksons Cartamundi, Tune, PR Professionals, OMD India, WolfzHowl, and many more.
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Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
Localisation is key to Indian community’s creativity: Canva’s Cameron Adams
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
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