Apeksha Appayya

Opinion: Going beyond branding - what millennials expect from brands
Opinion
Jan 03, 2019
Apeksha Appayya

Opinion: Going beyond branding - what millennials ...

The author urges brands to majorly focus on three mantras while marketing to millennials

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Eknath Shinde's message to advertising, marketing and media professionals

8 Eknath Shinde's message to advertising, marketing and media professionals

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

9 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Weekend Fun: The Blue Film Festival

10 Weekend Fun: The Blue Film Festival