Dheeraj Sinha
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Opinion
Feb 15, 2017
Opinion: Beware of the client who doesn’t order ...
The author lists a few principles about the client-agency relationship
Advertising
Jul 23, 2014
White Paper: 'Hungry for Familiar Foods'
The paper was 'Highly Commended' at WPP's Atticus Awards 2014
Advertising
Jun 20, 2014
Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake
‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’
Advertising
Jun 19, 2013
Cannes 2013: 'Are we brave enough to accept that we ...
Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?
Advertising
Jun 17, 2013
Cannes 2013: 'Traditional brand construct counters ...
Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India
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