Kavita G Rao

Marketing’s new puppet master: Influencing the shopper choices with AI personalisation
Marketing
Feb 10, 2025
Kavita G Rao

Marketing’s new puppet master: Influencing the ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

CCI raids raise questions on advertising ethics in India

1 CCI raids raise questions on advertising ethics in India

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Weekend Fun: The Blue Film Festival

10 Weekend Fun: The Blue Film Festival