Advertising Media PR Marketing
Maisie McCabe
Jul 01, 2024

Maybe Cannes Lions isn't capable of picking all of the best work

Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

How Cannes jury presidents judged AI
Advertising
Jul 02, 2024
Brandon Doerrer

How Cannes jury presidents judged AI

Cannes Lions 2024: Must-see Grand Prix winning work this year
Advertising
Jun 21, 2024
Staff Reporters

Cannes Lions 2024: Must-see Grand Prix winning work ...

Was WPP right to give Elon Musk a platform at Cannes Lions?
Advertising
Jun 28, 2024
Lucy Shelley

Was WPP right to give Elon Musk a platform at ...

Bigger crowd at Cannes Lions shows ad industry is getting ready for new era
Advertising
Jun 26, 2024
Gideon Spanier

Bigger crowd at Cannes Lions shows ad industry is ...

Just Published

India's athlete endorsements touch INR 1,224 crores in 2024: Report
Advertising
11 hours ago
Campaign India Team

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

Digidarts expands to the Middle East
Advertising
17 hours ago
Campaign India Team

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

Masoom Minawala steps down from Schbang MMaximise
Advertising
18 hours ago
Campaign India Team

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

Why Snap’s creative chief is doubling down on ephemeral content
Advertising
19 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.