Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
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75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
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