Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
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The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
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