Mudit Jaju

More than buying razors: Why Unilever acquired Dollar Shave Club
Opinion
Jul 25, 2016
Mudit Jaju

More than buying razors: Why Unilever acquired ...

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes the author - it's a recognition that the FMCG market may have changed for good.

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