Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 25, 2016
More than buying razors: Why Unilever acquired Dollar Shave Club
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes the author - it's a recognition that the FMCG market may have changed for good.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
Marketing
35 minutes ago
Norwegian Cruise Line repositions brand with ‘It’s ...
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
Digital
40 minutes ago
KFC taps Tamannaah Bhatia for creator-style ...
It integrates pop culture and creator-style content to promote its Dunked range through a fashion-led social video.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Marketing
40 minutes ago
Krafton India and Royal Enfield integrate motorcycle...
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.
PR
45 minutes ago
PRable Global appoints Shivani Sharma as AVP-public ...
She will oversee integrated communication planning, provide strategic advisory support to clients and mentor teams across sectors.
