Rahul Tekwani
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Opinion
Nov 26, 2021
Opinion: Digital D2C – data to creative
The scientific confidence that marketers can obtain from investing in creative intelligence data serves as a guiding beacon across even the most turbulent waters, says the author
Opinion
Oct 05, 2020
Opinion: Forget B2B or B2C, advertisers need to ...
When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author
Digital
Apr 23, 2020
Opinion: Facebook, Reliance Jio partnership - ...
Will the stakes in Mukesh Ambani’s Jio lead the revival that Mark Zuckerberg is looking for Facebook India?
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