Richard Payne

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
Opinion
Jul 09, 2018
Richard Payne

Opinion: Roger Federer, the Nike legacy, and ...

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

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