Richard Payne

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
Opinion
Jul 09, 2018
Richard Payne

Opinion: Roger Federer, the Nike legacy, and ...

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

5 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

6 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut

8 Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut

FCB/SIX India announces key senior leadership appointments amid expansion

9 FCB/SIX India announces key senior leadership appointments amid expansion

Logi5 launches in India, taps into location-based advertising opportunities

10 Logi5 launches in India, taps into location-based advertising opportunities