Samir Karpe

Scaling smarter: Reinventing commerce media strategy for lasting impact
Advertising
Mar 24, 2025
Samir Karpe

Scaling smarter: Reinventing commerce media ...

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.

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