Sumit Virmani

Synthetic data: Empowering marketing growth in the AI era
Advertising
May 07, 2024
Sumit Virmani

Synthetic data: Empowering marketing growth in the ...

Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Weekend Fun: The Blue Film Festival

6 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

10 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect