Vikas Mehta

Vikas Mehta is the Chief Marketing Officer at Lowe Lintas + Partners India, one of the largest and most celebrated communication agencies in the country. He’s played leadership roles in three countries and managed businesses | companies for 15 markets across the Asia-Pacific region.

Advertising is dead…Long live advertising
Advertising
Aug 21, 2013
Vikas Mehta

Advertising is dead…Long live advertising

The author, now CMO at Lowe, says the ad industry seems to be in a hurry to pronounce its death based on a ‘desperately incomplete picture of reality’

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Agency of the Year 2024 winners: South Asia

4 Agency of the Year 2024 winners: South Asia

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

7 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

8 McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

Omnicom-IPG merger: Innovation driver or competition crusher?

9 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

10 Dentsu India strengthens leadership for performance marketing push