Vikas Mehta

Vikas Mehta is the Chief Marketing Officer at Lowe Lintas + Partners India, one of the largest and most celebrated communication agencies in the country. He’s played leadership roles in three countries and managed businesses | companies for 15 markets across the Asia-Pacific region.

Aug 21, 2013

Advertising is dead…Long live advertising

The author, now CMO at Lowe, says the ad industry seems to be in a hurry to pronounce its death based on a ‘desperately incomplete picture of reality’