Wendy Clark
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Advertising
Jun 16, 2015
Coca-Cola's Wendy Clark on the 'artificial divide' ...
In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effectiveness
Advertising
May 06, 2015
Measuring ourselves to mediocrity
Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness - a gap widened by marketing testing and measurement tools
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