Yagini Jain

16 hours ago

From dreams to solutions: The new purpose of brands

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.

Mar 03, 2025

Influencer marketing: From endorsements to ...

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.