Yagini Jain
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Marketing
Apr 03, 2025
From dreams to solutions: The new purpose of brands
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
Marketing
Mar 03, 2025
Influencer marketing: From endorsements to ...
As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.
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