Marketing Opinion
Yagini Jain
Mar 03, 2025

Influencer marketing: From endorsements to authenticity and live experiences

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.

Today’s influencers aren’t just selling lifestyles; they are weaving products into the experiences through localised storytelling and authenticity, making aspirations feel within reach for their followers. | Image credit: diana.grytsku/freepik.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Social Panga launches The Viral Union to ace influencer marketing’s next big test
Media
Feb 26, 2025
Vinita Bhatia

Social Panga launches The Viral Union to ace ...

Qoruz unveils influencer marketing performance measurement index
Marketing
Dec 04, 2024
Campaign India Team

Qoruz unveils influencer marketing performance ...

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
Marketing
Dec 16, 2024
Campaign India Team

Branding Edge to buy 51% stake in lifestyle and ...

Turning your heritage brand into a dividend-yielding asset
Marketing
Oct 11, 2024
Shaunak Mukherjee

Turning your heritage brand into a dividend-yielding...

Just Published

Fooling with flair: Brands indulge in playful tricks for the Fool's Day
Advertising
16 hours ago
Campaign India Team

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

A tale of two campaigns: Borrowing from the past without looking at recent history?
Advertising
17 hours ago
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
18 hours ago
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

Heineken appoints WPP for global shopper and commerce marketing
Advertising
19 hours ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.