abhijit

Are 'feel good’ festive ads failing to cut through?
Nov 15, 2016
Raahil Chopra

Are 'feel good’ festive ads failing to cut through?

With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders

Tata Sky’s new campaign attempts at encouraging customer to ask questions
Sep 09, 2011
Shephali Bhatt

Tata Sky’s new campaign attempts at encouraging customer to ask questions

Watch the TVC created by Ogilvy here.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Amazon India launches Creator Central to streamline influencer content creation

6 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

8 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

10 Kotak Mahindra Bank seeks digital creative agency