abhishek
Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign
The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.
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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
‘We have a responsibility to promote sports in India’: Abhishek Ganguly, Puma
The MD spoke with Campaign India on the sidelines of an event featuring former French footballer Thierry Henry in Mumbai
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