acquisitions
WPP brings T&Pm fully within its global network
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
Moves and wins roundup: Week of 21 Oct
The latest appointments and account-wins from KlugKlug, Actimedia PR, Umanshi Marketing, McCann Worldgroup, Confiance Communications, FCB Interface, Social Panga, Youngun, NODWIN Gaming, Hoopr, Tute Consult, The Womb, Pepper Creative, Media Mantra, StevePriya, Kuku FM, Hogarth India, Viva ACP, Hashtag Orange, FCB Kinnect, FCB Interface, OOH Capital, and more in our weekly news roundup.
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Cheil Worldwide to acquire stake in Iris
Initial investment deemed 'significant'; potential to rise to 100 per cent in five years
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