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Bot busters: Saving ad spend from digital fraud
Oct 16, 2024
Dhiraj Gupta

Bot busters: Saving ad spend from digital fraud

In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.

BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Oct 14, 2024
Campaign India Team

BFSI print ad volumes shoot up 37% in H1-2024: TAM report

Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.

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