Advertising Opinion
Dhiraj Gupta
Oct 16, 2024

Bot busters: Saving ad spend from digital fraud

In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

D2C brands need to break free from the ad spend trap
Advertising
Oct 24, 2024
Kshitij Kaul

D2C brands need to break free from the ad spend trap

Global ad spend surpasses $1 trillion, APAC to play key role
Advertising
Apr 24, 2025
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

75% of marketers report declining returns on social media ad spend
Advertising
Apr 09, 2025
Staff Reporters

75% of marketers report declining returns on social ...

APAC ad spend growth pegged at 5.8%, buoyed by SEA
Advertising
Feb 25, 2025
Staff Reporters

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Just Published

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
1 day ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
1 day ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Virgio launches ‘Chic-Flix’ to link holiday films with fashion
Advertising
1 day ago
Campaign India Team

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

American Eagle unveils ‘Great Jeans for Everyone’ in India
Advertising
1 day ago
Campaign India Team

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.