adidas
Creative critique from a gender lens: 18-22 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Adidas kickstarts World Cup campaign, wants India to dream of third win
Watch the film conceptualised by Creativeland Asia here
Adidas defends decision to tweet image of bare breasts
There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'
Adidas appoints Deepika Padukone as brand ambassador
Releases film to announce the association
Raahil's Blog: It's Adidas and Nike for Sania Mirza at Wimbledon
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament
Adidas and Nike sales dip in China following boycotts
Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April
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