Adidas has announced the appointment of Deepika Padukone as brand ambassador. The brand aims to partner with Padukone and create a common commitment towards fitness; both physical and emotional.
With this adidas wants to democratise and diversify sport for women.
Sunil Gupta, senior director, brand adidas - India, said, "As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realise their possibilities."
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