Campaign India Team
Oct 21, 2021

Adidas appoints Deepika Padukone as brand ambassador

Releases film to announce the association

Adidas appoints Deepika Padukone as brand ambassador
Adidas has announced the appointment of Deepika Padukone as brand ambassador. The brand aims to partner with Padukone and create a common commitment towards fitness; both physical and emotional.
 
With this adidas wants to democratise and diversify sport for women.
 

Sunil Gupta, senior director, brand adidas - India, said, "As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realise their possibilities."

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

Balaji Wafers appoints Creativefuel as social and ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

7 hours ago

From spectacle to substance: what CES 2026 revealed ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

7 hours ago

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.