Campaign India Team
Oct 21, 2021

Adidas appoints Deepika Padukone as brand ambassador

Releases film to announce the association

Adidas appoints Deepika Padukone as brand ambassador
Adidas has announced the appointment of Deepika Padukone as brand ambassador. The brand aims to partner with Padukone and create a common commitment towards fitness; both physical and emotional.
 
With this adidas wants to democratise and diversify sport for women.
 

Sunil Gupta, senior director, brand adidas - India, said, "As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realise their possibilities."

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

3 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

3 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

3 days ago

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.